Which one to choose? It’s a simple choice because you should always choose the hardest since it’s the right thing to do. One is quite easy, the other is really hard. Imagine that two roads are waiting ahead of you. If you want to be a world-class champion, you need to take part in world-class championships, don’t you? There is no better way to get this confidence than to win the most complicated competition. Going global, I need to be 100% sure that our business model is competitive even on the developed market. They know that Dodo Pizza as a brand is a work in progress, but they believe in its future.ĭodo Pizza is coming to the US because I just can’t let them down. Why do many entrepreneurs decide to join us then? Because they share our faith in IT and value our philosophy of total transparency. Nobody makes fun of me anymore.Īt the same time it’s clear for me that our franchise is not fully ready. Now Dodo Pizza has partners in China, Romania, Lithuania, Estonia, Kazakhstan and other countries. No wonder why so many people made fun of me. Four years ago it could sound ridiculous considering the fact that all I had was just one small delivery located in a distant northern town on the edge of the populated universe. Still we decided to come here instead of pursuing other opportunities.įrom the first day of Dodo Pizza, I declared that I wanted to build a global company. In the US, we have no proven business model and no brand at the same time facing a lot of competitors. In our region we have no competition, a proven business model and the strong brand. It will be much harder for us to make connections, hire new staff and find partners. People in the US don’t know who we are either. I have to admit that we don’t know it yet. You have to know where they have come from, how they feel at the end of the day, what they are scared of, what they dream about, what makes them happy or bored. You need to deeply understand the people living here. You have to offer something really fresh and interesting to win this kind of market. Ten times less people enjoy the competition of all major pizza chains such as Papa John’s, Domino’s and Little Caesar’s. Except Dodo Pizza, there is only one non-local brand there - McDonald’s, which opened its doors only 2 years ago.Ĭompare it with the 20K folks who live in Oxford, Mississippi where we are opening the first Dodo Pizza in the US. 240K people live in Syktyvkar, our home town, and we are the only pizza chain there. I’ll give you only one, but expressive example. If we feel that Russia is not big enough, we can go to other ex-Soviet Union countries with a lot of Russian speaking people, where the markets differ only a little. A lot of entrepreneurs from all over Russia want to become our franchisee. We managed to learn how to launch a profitable business in small towns. Almost half of their stores are located there though only 12% of the population live in these two cities. Most fast-food chains focus their efforts on only the two biggest cities, Moscow and Saint Petersburg. In 2014 Papa John’s had only 53 pizzerias in the country with more than 140 million people. We can’t say that we see a lot of competition. We’ve already opened more than 40 stores in Russia but the market is still empty. We’ve left a lot of opportunities on our plate. As a result, we are now clinging to the trunk, scratching our knees and palms and perspiring like in hell. įor us the table served to us is the pizza market in Eastern Europe and the tree is North America, where we decided to open our first pizza delivery and then grow a chain of 300 stores in a few years. In fact, we are already doing it right now. Would you climb to the top of a banana tree for a treat if you have a table full of delicious fruits already washed, cut and served for you on nice plates? I don’t know your answer, but I know that at Dodo Pizza we would first climb to the top.
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